Sustainability mission statement of the Bad Vilbel Tourist Information

Our self-image

Bad Vilbel Tourist Information shapes tourism responsibly—in harmony with nature, people, and the future. We see sustainability not as a static goal, but as an ongoing process that is environmentally mindful, socially fair, and economically viable.

Bad Vilbel is known for its unique natural surroundings, its vibrant community, and its long-standing spa and spring culture. We want to preserve these values while promoting tourism that creates long-term benefits for visitors, locals, and future generations.

Our mission statement serves as guidance, aspiration, and commitment all at once.

Responsibility and implementation

Our sustainability mission statement is implemented by the Bad Vilbel Tourist Information team in close coordination with the city administration, tourism service providers, associations, and partner businesses. Sustainability is understood as a cross-cutting task and is reviewed regularly.

The measures to implement the mission statement will be:

  • reviewed internally every year,
  • integrated into strategic tourism planning,
  • and made transparent to the public.

We align ourselves with the criteria of the United Nations (UN), the German Tourism Association (DTV), and the Global Sustainable Tourism Council (GSTC), and we maintain an exchange with other sustainable destinations.

Our principles

1. Nature conservation and environmental compatibility

  • Protecting natural resources through waste prevention, energy efficiency, and water-saving measures in our facility and at events.
  • Promoting sustainable mobility by providing information on eco-friendly travel options (public transport, bicycle) and on site through accessible, nature-friendly paths.
  • Raising visitors’ awareness of the value of our natural and cultural landscapes through information boards, themed guided tours, and family-friendly offers.
  • Special protection of the riversNidda and Nidder as well as the surrounding floodplains, forests, and traditional orchards as part of our natural heritage.

2. Economic sustainability

  • Strengthening the local tourism economy through preferential cooperation with regional providers.
  • Promoting sustainable investments that ensure long-term quality and economic viability.
  • Developing high-quality, target-group-specific, year-round offers—also for local residents.

3. Community and social responsibility

  • Promoting dialogue between visitors and locals to strengthen regional awareness and respectful coexistence.
  • Supporting cultural, social, and sports projects in cooperation with local initiatives.
  • Respecting regional identities and traditions through authentic experiences.
  • Maintaining and actively sharing Bad Vilbel’s long-standing mineral and healing spring culture as a defining element of regional identity and history.
  • Cooperating with educational institutions on environmental and local-heritage education in tourism.

4. Innovation and continuous improvement

  • Testing new technologies and formats to further develop sustainable tourism offers
  • Regular evaluation of our measures and integration of feedback from visitor surveys, workshops, and networking events.
  • Knowledge transfer through exchange with other sustainable destinations and tourism networks.

5. Diversity and inclusion

  • Promoting equal opportunities for all genders and including people with disabilities, a migration background, and different sexual orientations.
  • Developing accessible offers
  • Training employees and partner businesses in diversity and raising awareness for discrimination-free communication.
  • Promoting an open and appreciative approach to all guests.
  • Bad Vilbel Tourist Information consciously sees itself as a safe space for everyone—regardless of origin, identity, or lived reality.

6. Transparency and communication

  • Open communication of our sustainability goals, measures, and progress
  • Inviting visitors, locals, and partners to actively participate in sustainable projects or start initiatives themselves.
  • Integrating sustainability criteria into our daily advice, information materials, and the selection of tourism partners and recommendations.

Our mission

We shape tourism in Bad Vilbel as a vibrant interplay of hospitality, closeness to nature, regional identity, and innovative spirit. Our sustainability mission statement is not only a guide for our actions, but also an invitation to everyone to help shape this path—together, consciously, and with a focus on the future.

Sustainability Officer: Benjamin Bay; info@viltour.de

Bad Vilbel, March 2026